Commercial Photography – The Art That Sells

One crucial factor in any business is marketing and commercial photography is an important aspect of it. Even before establishing a new company, there is a convention to carry out a market survey to find out if a particular product has demand in the market. The sole objective of any business venture is to sell […]

Professional Food Photography

Food is something that is common to human beings, irrespective of gender, age, caste, creed or community. Before one puts a morsel of food into the mouth, it is the sight or even an image of a dish that makes the mouth water and creates in you a desire to taste the food. The colour, […]

Build your Visual Corporate Image with Industrial Photoshoot

Just as an individual identity and image is important, a corporate image is important for an organization. An image is not just what others think about you but also about how you perceive yourself. Employees identify themselves proudly with organizations with a good corporate image. In this digital age, corporate image of a company relies […]

5 Reasons to Hire a Professional Photographer

Photography has become a craze these days even more so since selfies have become possible on cell phones. No wonder! Who does not wish to make memorable moments eternal including PM Narendra Modi? There are some things that happen just once in a lifetime, like weddings, anniversaries, birthdays, meeting someone and so on. One has […]

Product photography – Tricks of the Trade

This is a digital age and the very concept of shopping has changed radically. Shopping no longer implies walking long distances in the hot sun, carrying huge heavy bags and tiring oneself. A major bulk of shopping is done online where you browse through the available products, get the specifications, place the order online and […]

Landscape And Nature Photography

I wandered lonely as a cloud That floats on high o’er vales and hills, When all at once I saw a crowd A host of golden daffodils Beside the lake, beneath the trees, Fluttering and dancing in the breeze. In this poem, William Wordsworth (Known as the Nature poet) has described the daffodils so vividly, […]

Product Photography For E-commerce Companies

Advertisements and websites are the two main channels that are explored by companies to sell their products. Innovations and strategies are designed within these chief areas. Advertisements can be audio-visual, but they are expensive. Hence, both ads and websites exploit the visual medium to the greatest extent. Visual appeal surpasses reading. Visual ads consist of […]

The Magic of Black and White Photography

When we want something to be very clear metaphorically, we insist that it should be in black and white. Yet colours make an image vibrant, brilliant and attractive. Colours are charming and mesmerizing. Nature is full of colours; moreover, we live in an age when we can add, change, modify, brighten or suppress colours with […]

Aspects Of Industrial Photography

Industrial photography is a special branch of photography with a specific purpose. Like general photography, it is not meant for sheer pleasure, entertainment or for cherishing memories. It is formal, professional and serious. It has no relation with the aesthetic dimension. The objects of industrial photography are not nature or beauty. Industrial photography aims at […]