This is a digital age and the very concept of shopping has changed radically. Shopping no longer implies walking long distances in the hot sun, carrying huge heavy bags and tiring oneself. A major bulk of shopping is done online where you browse through the available products, get the specifications, place the order online and receive the parcel at your doorstep. In conventional shopping, the attraction lay in watching actual products displayed in shop windows, enhanced by lighting and decorative pieces, alluring customers through clean and clear glass panes. Now, the secret of selling lies in how well the product images are captured and set off on small and big device screens. Hence, product photography has become vital in digital marketing and its importance will increase in the future. If you can employ some simple tricks, you can hook customers’ gazes with the images increasing the chances of boosting sales.
In the first place, it must be remembered that product photography is carried out with a specific purpose and not merely as a passion. Accordingly, the aim is to portray an image of a product in such a way that it appears attractive, yet, it is gives a truthful and genuine view of the product. The reality of the product should not vary much from the photograph.
Product photography is a serious commercial activity. For a customer, an image is the only guide that gives him an idea about the product he is going to purchase. The image directly spells the revenue. Hence, an image of a product is worth dollars. It should not be misleading.
A product photograph or set of photographs must give a complete idea of the product. The photographs can be taken from several angles, from all sides and may be from the top or bottom, depending on the product.
Inder Photography undertakes projects and assignments for advertising, exhibitions, construction, architecture, interior design and fashion designs, by offering cumulative expertise in technology and creativity. When you want a mixed media approach with clearest images, high definition clarity, blend of colours, and play of shadows, light effects and brightness you will end up with inderphotography.com – spelling Uncompromising perfection!!!
Advertisements and websites are the two main channels that are explored by companies to sell their products. Innovations and strategies are designed within these chief areas. Advertisements can be audio-visual, but they are expensive. Hence, both ads and websites exploit the visual medium to the greatest extent. Visual appeal surpasses reading. Visual ads consist of banners, posters, brochures and pamphlets. While descriptive content about the products occupies a major portion of the latter two types, images play an important role in influencing customers. Real life photographs have a unique and unmatched appeal. Imagine a colorful picture of a peacock painted by an expert artist; it does not come anywhere near a photograph of a peacock. With technology available at fingertips, product photography has become a field of research and innovation and has set its foot firmly in the arena of marketing. A camera can be used for capturing minute details like the threads of a screw to panoramic views of landscapes. Naturally, when e-commerce is at sway, it relies heavily on product photography. Product photography is a branch of commercial photography. It presents the image of a product attractively and accurately. It is mainly used for preparing catalogs and brochures but also finds limited use in visual ads.
Inderphotography.com is a one-stop solution for product photographs for advertising, exhibitions, brochures and catalogues. We make use of best cameras and equipment, advanced lighting techniques and appropriate lenses to achieve the best high definition images that are bound to impress viewers. Our cameras can catch details from pin points to sky-scrapers.
Remember, whatever your product, the better it looks the better it will sell.
Contact inderphotography.com for professional product photography at reasonable rates.