Food is something that is common to human beings, irrespective of gender, age, caste, creed or community. Before one puts a morsel of food into the mouth, it is the sight or even an image of a dish that makes the mouth water and creates in you a desire to taste the food. The colour, the presentation, the garnishing are factors that drive hunger. Hence, food photography has become a highly specialized branch of professional photography in recent times.
It should look as realistic as possible so that viewers are convinced that it is genuine. In order to get the best results in clicking dishes, a photographer has to take care regarding certain factors.
Every image is an important decision. Every dish needs special care and attention. You cannot use the same background for sizzling pizzas and pithla-bhakri. A food photograph must be able to convey the story behind its preparation. Background props tell the origin of food whether it is dal-bati from Rajasthan or idli from South India. It must give extended ideas. Chopped onions placed near pithlabhakri convey the message that the dish can be relished by eating it with onions. Table mats, table-runners, linen, fabrics also speak volumes while they serve as a background for food photographs. Props help to add lines and layers. The food photographer must decide whether to shoot a slice, a piece, a slab, a morsel or a bulk.
As with all professional photography, a professional food photographer must also carry best equipment, good cameras, films, tripod and other accessories that he might need. Quality in photography depends on equipment and cameras.
The professional food photographer’s job does not end with shooting the images. The next part is equally important. After viewing the real image, it may have to be cropped, the shades have to be added, some parts deleted, some highlighted and so on. By using computer technology, a real image can be further enhanced to a great extent.
Inder Photography is the last of your searches for professional food photography. With a valuable and long experience in handling a variety of projects, Inder Photography possesses all types of equipment necessary for specialized shooting. Photo shoots for advertising and marketing purposes has been a long engagement with the firm. The team of experts will be ready before a dish is out of the oven, so that the real freshness is captured in the image. Technological experts manage the hues and shades to make the food photographs look so real and tempting that one extends a hand towards the image to pick it up and pop it into the mouth!!!