One crucial factor in any business is marketing and commercial photography is an important aspect of it.
Even before establishing a new company, there is a convention to carry out a market survey to find out if a particular product has demand in the market. The sole objective of any business venture is to sell products in the market and gain profits. However, there is so much competition for almost every product or service that it has become critical and challenging to reach out to customers and secure them. Marketing people constantly make efforts to find out new and innovative ways to target customers, they utilize every channel, every possible media to advertise products and compete with rivals.
The market has become global creating an illusion that expanding market allows plenty of scope for all products. On the contrary, it has become all the more difficult to reach across the globe from a small location somewhere on the earth. The backbone of marketing is advertising. Advertising remains a strategy although the media have changed. From print or audio-video media, advertising these days has been transferred to social media and digital channels. This is because the market has also become digital. Whether print media or social media, advertising revolves around pictures more than it depends upon content. While content appeals to the intellect, image appeals to the eyes. In fact, content in an advertisement is used as supplementary to an image. To conclude, an image or a picture is an important element in advertising and marketing. A photograph is a real representation of an object.
Photos are clicked for many reasons. People click photos on one-in-a-lifetime events like weddings, anniversaries etc. to keep memories alive. Photographs are taken at crime scenes, construction sites, manufacturing units etc. Photographs taken for the purpose of business or sales, for earning money, taken for a commercial purpose is called commercial photography. It is not an aimless activity that one indulges in merely as a passion or pastime.
Commercial photography is the pivotal point of advertising and marketing. Commercial photographs find their way in posters, brochures, handbills, leaflets, menus, video-clips, newspapers, magazines, catalogues, websites, social media sites and so on. The aim of commercial photography is to promote a business in every possible way. It not only helps to drive business but also helps to create brand awareness. Commercial photography can take place either onsite or offsite. But the best results appear when an image is presented as a functioning product, where it is utilized. The photographs can either cover a line of products or individual products. It can either focus upon the design of the product like the shape of a bag or the depth of carpet fibres, or upon the use of the product like the functions on an iPhone. Product commercial photography reveals the detail and feel of a product to the customer, while advertising commercial photography is more likely to focus upon the status and attractions of the product.
Commercial photography is a serious affair. One cannot just carry any camera or device and click scenes casually. When people pay for the photographs, they have to be done well and done systematically. Here is how one should prepare for a commercial photo shoot.
The purpose of commercial photography is chiefly advertisement and marketing. Fashion, food and product photographs aim at attracting customers. The main objective is to make a product sell well in the market. Sometimes, customers are driven off their feet to such an extent by the looks of a product that they don’t think of its quality or utility. This is the success of a commercial photographer. Hence, advertisement is an important branch of commercial photography. Almost 80% of advertisement campaigns use photography.
Both commercial and advertisement photographers are creative professionals. Commercial photographers take photos of buildings, models, merchandise, artefacts and landscapes that are used for promotional purposes in books, reports, advertisements and catalogues, for example. Commercial photographs typically are used entirely in the retail and wholesale sectors and in sales materials or for promotional efforts. In commercial photography, the entire photo shoot is devoted to the product being photographed. The lighting, styling and background generally are somewhat neutral so as not to detract from the product being promoted.
The world of advertising photography is broader than the narrower array of techniques used in commercial photography. The advertising photographer uses a wide variety of photographs to sell not only products but lifestyles, concepts and ideas. The advertising photographer has greater creative freedom to interpret how products, services, lifestyles and ideas can be presented photographically. Advertising photographers are often experts at marketing, layout, business management and sales trends.
Commercial photography includes fashion, food, travel, product and advertising. Each needs its own set of skills and experience as well as top notch equipment.
This is the most glamorous area of commercial photography. It is a combination of two arts, fashion and photo. It is more than a photo; it embodies a fashion trend at a given time. It portrays the mood and atmosphere of a moment. A fashion photographer cannot work alone. He has to depend upon a huge team of artists like fashion designers, make-up artists, hair-stylists etc. the location/setting also play an important part in fashion photography. Coordination between the team members is necessary. Fashion photography must be original and evoking.
It is glamorous but hard work. Obviously, it requires a great deal of travelling. One cannot even travel light because the right kind of equipment is essential. The client may need a specific type of image for a definite purpose and the photographer has to put all his skill and imagination to use. One comfort is that there is that there is little room for error because images are clicked onsite, conditions are realistic and natural and there is no question of manipulation. Hence, travel photography is tiring but rewarding. Travel photographs are used by transport and tourist agencies, airways etc.
Product photography involves the challenge of being attractive yet realistic at the same time. Every shot from every angle is important if you are handling the part of complex machinery. Focus is on minor details that convey accurate information. The images must give information about the product, its appearance and also its functions. Hence, a series of images rather than a single image have to be taken. Product photographs can be enhanced by varying angles, adjusting light, manipulating colours and backgrounds, using tripods, suspending or hanging the objects, incorporating interesting backgrounds, thinking of weird uses etc.
Commercial photographers are not hired merely for their ability to click images; anyone can do that. They are hired for their creativity, imagination and experience. They must be able to offer creative solutions to problems and point out the right direction to a successful photo shoot that achieves the specified purpose. Commercial photographers face problems of their own.
In most cases, a commercial photographer stands behind a lens and shoots in such a way that he tells his story as per his perspective. A newbie often fails to correlate with the vision of the client. The photographer’s art has to be modified and turned according to the client’s vision and each client is different.
Photography is an art. Any art is a free activity and cannot be pushed, initiated or forced. Art is a result of inspiration and motivation. In the commercial photographer’s case, the profits are the motivation but inspiration is a problem. Commercial activity is time bound. There is high pressure of completing assignments in time. Inspiration and deadlines cannot go together. If one really wants artistic value, one must allow the photographer to take his time.
Commercial photography is a responsible task. Clients look up to your advice regarding where to place an object, how to take the image, the angle of every shot etc. If you are unable to get the desired results and create the best effect, clients get disheartened and lose faith in you. You stand the risk of losing business.
Commercial photography also expects substantial investment. Without necessary tools and equipment one cannot get the best quality. Cameras and lenses must be well-maintained and in good condition. New technology brings new products to the market and to be in the competition, one has to keep upgrading knowledge and new techniques along with latest gadgets in the market. Photography equipment is expensive.
Cameras of a range of capacities are now available and fitted into cell phones and other hand-held devices. Many amateurs have begun to think that photography is merely a matter of clicking images. Their attempts are fairly successful hence the notion of photography as an art has changed. Every ambitious aspirant has started indulging in commercial photography and the status of a professional has been affected. Several apps are available to modify images. Images of unforeseen images are quickly clicked by eye-witnesses affecting the role of professional photographers.
The transformation from print to online publishing has changed the type and volume of photographs needed for editorial, advertising, and marketing purposes. Markets and needs vary from place to place.
The photographer cannot merely function as an artist. When he pursues photography as a profession, he has to be proficient in multi-tasking. He has to be a visionary, an editor, a manager, administrator, finance person, HR manager, team-leader and so on. He must have enough knowledge of computers not only for administrative purposes but also to utilize technology advantages for enhancing his art.
A commercial photographer faces the greatest risk of copyright violation. Someone in some far corner of the world can take credit for your skill. Challenges are on global scale.
In spite of challenges and obstacles, commercial photography is an enchanting, interesting, fulfilling and profitable profession. It offers valuable opportunities for those with passion and determination.
Artistic possibilities are endless. Nobody stops photographers from creating their own distinctive style. The more they experiment with their art, equipment and imagination, the higher they will rise in their profession. Combinations exist in terms of: creative image editing; digital, historic, and mixed-media printmaking techniques; printable materials; and new methods of displaying and selling your finished images. Ultimately, a commercial photographer is indirectly a member of a marketing team. He must build strategies to create images that will finally help to sell products in the market.
It is fun to go around clicking images on cell phone cameras and similar devices. Yet, there are reasons why hiring commercial photographers is profitable in the long run.
It is rightly said that pictures speak louder then words!!!
Inderjeet Singh is a talented commercial photographer with over 15 years of experience in handling a vast range of professional projects for advertising agencies, industries, architects, interior designers and fashion houses all over India and abroad. He is the captain and mentor, the brain behind every project at inderphotography.com. Photography is a unique combination of varied talents merged together: technical knowledge, creativity, vision, art and aesthetics. The secret of successful photography is the use of multi-talents for pleasing the viewers. The expert team at inderphotography.com combines a range of skills, talents, visions, perspectives and adds the best advantages of latest technology and equipment to produce unique results that baffle the eyes.
If you want to make sure that your product images go viral within seconds and are shared and re-shared flitting across the globe at the speed of light, contact inderphotography.com and see the magic of images work!!!
Food is something that is common to human beings, irrespective of gender, age, caste, creed or community. Before one puts a morsel of food into the mouth, it is the sight or even an image of a dish that makes the mouth water and creates in you a desire to taste the food. The colour, the presentation, the garnishing are factors that drive hunger. Hence, food photography has become a highly specialized branch of professional photography in recent times.
It should look as realistic as possible so that viewers are convinced that it is genuine. In order to get the best results in clicking dishes, a photographer has to take care regarding certain factors.
Every image is an important decision. Every dish needs special care and attention. You cannot use the same background for sizzling pizzas and pithla-bhakri. A food photograph must be able to convey the story behind its preparation. Background props tell the origin of food whether it is dal-bati from Rajasthan or idli from South India. It must give extended ideas. Chopped onions placed near pithlabhakri convey the message that the dish can be relished by eating it with onions. Table mats, table-runners, linen, fabrics also speak volumes while they serve as a background for food photographs. Props help to add lines and layers. The food photographer must decide whether to shoot a slice, a piece, a slab, a morsel or a bulk.
As with all professional photography, a professional food photographer must also carry best equipment, good cameras, films, tripod and other accessories that he might need. Quality in photography depends on equipment and cameras.
The professional food photographer’s job does not end with shooting the images. The next part is equally important. After viewing the real image, it may have to be cropped, the shades have to be added, some parts deleted, some highlighted and so on. By using computer technology, a real image can be further enhanced to a great extent.
Inder Photography is the last of your searches for professional food photography. With a valuable and long experience in handling a variety of projects, Inder Photography possesses all types of equipment necessary for specialized shooting. Photo shoots for advertising and marketing purposes has been a long engagement with the firm. The team of experts will be ready before a dish is out of the oven, so that the real freshness is captured in the image. Technological experts manage the hues and shades to make the food photographs look so real and tempting that one extends a hand towards the image to pick it up and pop it into the mouth!!!
Just as an individual identity and image is important, a corporate image is important for an organization. An image is not just what others think about you but also about how you perceive yourself. Employees identify themselves proudly with organizations with a good corporate image. In this digital age, corporate image of a company relies heavily on images and photographs. It is possible to build a positive, attractive and genuine corporate image through a series of appropriate photographs shot during a planned industrial photoshoot. A corporate image offers identity, credibility and value to an organization.
Industrial photography is carried out with a definite purpose and well-defined objectives. Hence, the images shot are not random but carefully planned and specific. Here is all that can be part of industrial photography:
All these different types of images together help to create a corporate image of an organization. They not only give a general overview but also afford a glimpse into the environment related, employment related policies of the organization. Besides these photographic images, there are other things like logos, brand names, symbols etc. that contribute in building a corporate image. For example, the saffron colour is associated with BOB and the bank gets a special identity. While engaging in industrial photography, the photographers should take care to match other identity factors with the photographs like colours, symbols and logos.
Industrial photography is both outdoor and indoor. It is a diverse phenomenon. It reflects the aesthetic as well as technical aspects of industry. How a company or an organization presents itself in society matters in its success. The image presented depends to a great extent on the quality of industrial photography. Industrial photography is a specialized field.
Industrial photography is a challenging task. Taking photographs in companies is quite different from shooting in a well-equipped studio where you can manipulate light, darkness, shades and shadows as you will. There is nothing attractive in the objects that are photographed in industrial photography; hence, the photographer has to make the picture look attractive and nice. He must possess technical knowledge essential for touching up, sizing, cropping and modifying subtle parts of the completed photograph before finalizing it!!!
inderphotography.com in Pune specializes in Industrial Photoshoot. You provide a brief introduction of what you need and the firm will give you excellent results with valuable creative inputs. We provide high-quality ready-to-use images whether they are for print or internet. The costs are reasonable. We have deep understanding of industrial factors and we go into the minute details to portray a truthful picture and attractive outlook.
Photography has become a craze these days even more so since selfies have become possible on cell phones. No wonder! Who does not wish to make memorable moments eternal including PM Narendra Modi? There are some things that happen just once in a lifetime, like weddings, anniversaries, birthdays, meeting someone and so on. One has to satisfy oneself with selfies and cell phone photography on unplanned occasions. We are all aware of the kinds of results; sometimes, the head is not covered on the screen, sometimes, the most important person does not fit into the scene, sometimes, the light fails and faces are unrecognizable and many such flaws are likely. Once, I was seated on horseback and someone clicked my photograph. Somehow, he missed the horse entirely and people ask me what I was doing in such a strange suspended position! So at least, when occasions are planned, one must opt for a professional photographer.
On planned occasions, one feels that there are so many friends possessing good cameras or even cell phones that suit good photographic attempts. So why spend that extra amount on a professional photographer? One would rather have some extra photographs in the same budget, locking the memories of an event in detail.
Every event has a budget and one may make a compromise elsewhere but hiring a professional photographer is advisable and it certainly does not affect the budget too much.
Seeing a collection of good photographs is always satisfying. It awakens the right happy memories in the mind. Hence, it is wiser in the long run to hire a professional photographer.
Inderphotography.com is a one-stop solution for event photographs for weddings, anniversaries, meetings, get-togethers and parties. . We make use of best cameras and equipment, advanced lighting techniques and appropriate lenses to achieve the best high definition images that are bound to tickle memories.
This is a digital age and the very concept of shopping has changed radically. Shopping no longer implies walking long distances in the hot sun, carrying huge heavy bags and tiring oneself. A major bulk of shopping is done online where you browse through the available products, get the specifications, place the order online and receive the parcel at your doorstep. In conventional shopping, the attraction lay in watching actual products displayed in shop windows, enhanced by lighting and decorative pieces, alluring customers through clean and clear glass panes. Now, the secret of selling lies in how well the product images are captured and set off on small and big device screens. Hence, product photography has become vital in digital marketing and its importance will increase in the future. If you can employ some simple tricks, you can hook customers’ gazes with the images increasing the chances of boosting sales.
In the first place, it must be remembered that product photography is carried out with a specific purpose and not merely as a passion. Accordingly, the aim is to portray an image of a product in such a way that it appears attractive, yet, it is gives a truthful and genuine view of the product. The reality of the product should not vary much from the photograph.
Product photography is a serious commercial activity. For a customer, an image is the only guide that gives him an idea about the product he is going to purchase. The image directly spells the revenue. Hence, an image of a product is worth dollars. It should not be misleading.
A product photograph or set of photographs must give a complete idea of the product. The photographs can be taken from several angles, from all sides and may be from the top or bottom, depending on the product.
Inder Photography undertakes projects and assignments for advertising, exhibitions, construction, architecture, interior design and fashion designs, by offering cumulative expertise in technology and creativity. When you want a mixed media approach with clearest images, high definition clarity, blend of colours, and play of shadows, light effects and brightness you will end up with inderphotography.com – spelling Uncompromising perfection!!!