Commercial Photography – The Art That Sells

One crucial factor in any business is marketing and commercial photography is an important aspect of it.

Even before establishing a new company, there is a convention to carry out a market survey to find out if a particular product has demand in the market. The sole objective of any business venture is to sell products in the market and gain profits. However, there is so much competition for almost every product or service that it has become critical and challenging to reach out to customers and secure them. Marketing people constantly make efforts to find out new and innovative ways to target customers, they utilize every channel, every possible media to advertise products and compete with rivals.

Commercial Photography - Model with jewellery

The market has become global creating an illusion that expanding market allows plenty of scope for all products. On the contrary, it has become all the more difficult to reach across the globe from a small location somewhere on the earth. The backbone of marketing is advertising. Advertising remains a strategy although the media have changed. From print or audio-video media, advertising these days has been transferred to social media and digital channels. This is because the market has also become digital. Whether print media or social media, advertising revolves around pictures more than it depends upon content. While content appeals to the intellect, image appeals to the eyes. In fact, content in an advertisement is used as supplementary to an image. To conclude, an image or a picture is an important element in advertising and marketing. A photograph is a real representation of an object.

The scope of commercial photography is ever increasing.

Photos are clicked for many reasons. People click photos on one-in-a-lifetime events like weddings, anniversaries etc. to keep memories alive. Photographs are taken at crime scenes, construction sites, manufacturing units etc. Photographs taken for the purpose of business or sales, for earning money, taken for a commercial purpose is called commercial photography. It is not an aimless activity that one indulges in merely as a passion or pastime.

Commercial photography is the pivotal point of advertising and marketing. Commercial photographs find their way in posters, brochures, handbills, leaflets, menus, video-clips, newspapers, magazines, catalogues, websites, social media sites and so on. The aim of commercial photography is to promote a business in every possible way. It not only helps to drive business but also helps to create brand awareness. Commercial photography can take place either onsite or offsite. But the best results appear when an image is presented as a functioning product, where it is utilized. The photographs can either cover a line of products or individual products. It can either focus upon the design of the product like the shape of a bag or the depth of carpet fibres, or upon the use of the product like the functions on an iPhone. Product commercial photography reveals the detail and feel of a product to the customer, while advertising commercial photography is more likely to focus upon the status and attractions of the product.

Commercial photography includes a range of categories or types.

  • Advertising photography –The purpose of advertising photography is to promote a brand, product or even a high values person. It is common in print media like newspapers, magazines, posters, brochures and leaflets. There are advertising agencies through which the photographs are circulated.
  • Architecture / Interior photography – Outer structures of buildings or interiors of hotel rooms, restaurants, apartments etc are photographed. It is meant for real estate dealers, tourist agencies, and hotel and restaurant owners, furnishing houses, carpenters or interior designers.
  • Food photography – This finds a place in menu cards, recipe books, pamphlets, user guides and manuals of products like refrigerators, microwave ovens, OTGs, air-fryers etc. it is also used for display outside eating houses, restaurants. There is great demand for photographers who capture attractive images of cuisines and food items.
  • Product photography – This branch of specialized photography is gaining increasing importance in the digital market. Photographs of products are used for creating awareness about the brand and features and utilities of various competitive products available in the market. The photographs can be pictured in different backgrounds with props, enhanced by light effects and taken from various angles.
  • Journalism photography – This kind of photography is used for substantiating news stories in newspapers, on news channels on TV and also on social media. Events and incidents that create sensational breaking news are captured. This kind of photography involves risk and uncertainty. One cannot anticipate what can happen where and when so photographers have to run around constantly to get the best shots. They often get involved in dangerous situations and circumstances for the sake of unique images.
  • Sports photography – The photographers cover crucial moments in the sports world. Rare meetings between players from different countries are included. Practice sessions, real shots from matches etc complement sports news. The photographs are also used in magazines or newspapers to accompany relevant articles and books like biographies or autobiographies of sportsmen.
  • Jewellery photography – Some products like jewellery are best displayed in photographs. A range or series of ornaments can be displayed on suitable props to give the viewers a clear idea about the product. This too is a very specialized branch of commercial photography and it requires aesthetic vision as well as photographic skill.
  • Aerial photography – These photographs are taken from a high position, from helicopters, balloons, tall buildings or towers, aircraft or parachutes. The elevated position affords a complete view. It covers sports events, public meetings, religious events etc for news media. It is also useful for preparing maps and routes.

Preparing for a commercial photo shoot

Commercial photography is a serious affair. One cannot just carry any camera or device and click scenes casually. When people pay for the photographs, they have to be done well and done systematically. Here is how one should prepare for a commercial photo shoot.

  1. Planning – As soon as you get the topic of the photo shoot, you have to start planning how you are going to achieve the goal. If your client wants a classroom scene, do not immediately start shooting a class in progress with students seated at desks, the teacher busy writing on the blackboard etc. The photographer needs to think of the end product. Why does the client want to shoot a classroom? What does he want to focus on? The planning stage has to be collaborative. When the client’s intention is clear, the photographer has to put his creative talents to use and come up with a few ideas. Discuss the ideas with the client and finalize the one that suits the purpose. Hence, if the client manufactures special types of dust-free chalk that does not break easily and can be utilized conveniently till the last bit, there is no point in showing students bent down on the desks. The focus should be confined to the teacher writing on the blackboard, with a couple of suggestive props in the background.
  2. Prepping –Before starting the photo shoot, it is necessary to prepare the scene. The natural background as it exists may not always be appropriate for a photo shoot. For a sports event, if the sports ground is littered with unwanted things or the sides are stacked with logs, old furniture, vehicles, or worn out sports material, the place has to be cleaned up. There is a limit to what can be cleaned with photoshop. If necessary accessories are missing from the background, they have to be arranged beforehand. There is no scope for compromise in commercial photography!
  3. Timing – Timing is important for the sake of lighting. When shooting in natural light onsite, one has to think of availability of light. The direction of the sun may also have to be considered and the shoot session planned in the morning or afternoon accordingly. It should not be too late when the light becomes dim. Hence, all the pre-planning and preparing that may cause delay! Another reason to consider the time is in case of food photography. A fresh dish gives the best image. The lustre of oil may get lost after a lapse of time. A photographer may have to brush up a dish with oil, butter or garnish it again to get the right effect.
  4. Lighting – Lighting itself is another important factor in commercial photography. When shooting indoors in an artificially created scene, the light source and light amount can be manipulated and adjusted. If possible, the commercial photographer should pre-light the set. This is because some shots need to be taken quickly. A suffering patient cannot go on making painful faces for a long time. Two things have to be considered related to lighting – the light in the scene and the light on the model or object. A light source must be arranged to concentrate enough light on the object at the time of the shoot. While shooting people, the light must be focussed on them. Lighting helps to draw that sharp outline between the background and the object or person and separate the two. The dim light focussed on Mona Lisa’s portrait of the Renaissance period adds much to the total effect. It is interesting to note the direction of the light source as well. Facial expressions are clearly visible when there is sufficient light on the face.
  5. Post production –This is the time to add depth and realism to an image. Post production experiments on photo shop are not confined to adjusting shades and lights; one has to delete entire objects at times. The angle of a face may have to be changed, necessary objects added and so on. The final effect depends upon this stage of artistic skill. Hence, this stage is as crucial as the initial preparatory stage.

Advertisement photography

Advertisement Photography

The purpose of commercial photography is chiefly advertisement and marketing. Fashion, food and product photographs aim at attracting customers. The main objective is to make a product sell well in the market. Sometimes, customers are driven off their feet to such an extent by the looks of a product that they don’t think of its quality or utility. This is the success of a commercial photographer. Hence, advertisement is an important branch of commercial photography. Almost 80% of advertisement campaigns use photography.

Both commercial and advertisement photographers are creative professionals. Commercial photographers take photos of buildings, models, merchandise, artefacts and landscapes that are used for promotional purposes in books, reports, advertisements and catalogues, for example. Commercial photographs typically are used entirely in the retail and wholesale sectors and in sales materials or for promotional efforts. In commercial photography, the entire photo shoot is devoted to the product being photographed. The lighting, styling and background generally are somewhat neutral so as not to detract from the product being promoted.

The world of advertising photography is broader than the narrower array of techniques used in commercial photography. The advertising photographer uses a wide variety of photographs to sell not only products but lifestyles, concepts and ideas. The advertising photographer has greater creative freedom to interpret how products, services, lifestyles and ideas can be presented photographically. Advertising photographers are often experts at marketing, layout, business management and sales trends.

Commercial photography includes fashion, food, travel, product and advertising. Each needs its own set of skills and experience as well as top notch equipment.

Fashion photography

This is the most glamorous area of commercial photography. It is a combination of two arts, fashion and photo. It is more than a photo; it embodies a fashion trend at a given time. It portrays the mood and atmosphere of a moment. A fashion photographer cannot work alone. He has to depend upon a huge team of artists like fashion designers, make-up artists, hair-stylists etc. the location/setting also play an important part in fashion photography. Coordination between the team members is necessary. Fashion photography must be original and evoking.

Travel photography

It is glamorous but hard work. Obviously, it requires a great deal of travelling. One cannot even travel light because the right kind of equipment is essential. The client may need a specific type of image for a definite purpose and the photographer has to put all his skill and imagination to use. One comfort is that there is that there is little room for error because images are clicked onsite, conditions are realistic and natural and there is no question of manipulation. Hence, travel photography is tiring but rewarding. Travel photographs are used by transport and tourist agencies, airways etc.

Product photography

product photography

Product photography involves the challenge of being attractive yet realistic at the same time. Every shot from every angle is important if you are handling the part of complex machinery. Focus is on minor details that convey accurate information. The images must give information about the product, its appearance and also its functions. Hence, a series of images rather than a single image have to be taken. Product photographs can be enhanced by varying angles, adjusting light, manipulating colours and backgrounds, using tripods, suspending or hanging the objects, incorporating interesting backgrounds, thinking of weird uses etc.

Challenges in commercial photography

Commercial photographers are not hired merely for their ability to click images; anyone can do that. They are hired for their creativity, imagination and experience. They must be able to offer creative solutions to problems and point out the right direction to a successful photo shoot that achieves the specified purpose. Commercial photographers face problems of their own.

In most cases, a commercial photographer stands behind a lens and shoots in such a way that he tells his story as per his perspective. A newbie often fails to correlate with the vision of the client. The photographer’s art has to be modified and turned according to the client’s vision and each client is different.

Photography is an art. Any art is a free activity and cannot be pushed, initiated or forced. Art is a result of inspiration and motivation. In the commercial photographer’s case, the profits are the motivation but inspiration is a problem. Commercial activity is time bound. There is high pressure of completing assignments in time. Inspiration and deadlines cannot go together. If one really wants artistic value, one must allow the photographer to take his time.

Commercial photography is a responsible task. Clients look up to your advice regarding where to place an object, how to take the image, the angle of every shot etc. If you are unable to get the desired results and create the best effect, clients get disheartened and lose faith in you. You stand the risk of losing business.

Commercial photography also expects substantial investment. Without necessary tools and equipment one cannot get the best quality. Cameras and lenses must be well-maintained and in good condition. New technology brings new products to the market and to be in the competition, one has to keep upgrading knowledge and new techniques along with latest gadgets in the market. Photography equipment is expensive.

Cameras of a range of capacities are now available and fitted into cell phones and other hand-held devices. Many amateurs have begun to think that photography is merely a matter of clicking images. Their attempts are fairly successful hence the notion of photography as an art has changed. Every ambitious aspirant has started indulging in commercial photography and the status of a professional has been affected. Several apps are available to modify images. Images of unforeseen images are quickly clicked by eye-witnesses affecting the role of professional photographers.

The transformation from print to online publishing has changed the type and volume of photographs needed for editorial, advertising, and marketing purposes. Markets and needs vary from place to place.

The photographer cannot merely function as an artist. When he pursues photography as a profession, he has to be proficient in multi-tasking. He has to be a visionary, an editor, a manager, administrator, finance person, HR manager, team-leader and so on. He must have enough knowledge of computers not only for administrative purposes but also to utilize technology advantages for enhancing his art.

A commercial photographer faces the greatest risk of copyright violation. Someone in some far corner of the world can take credit for your skill. Challenges are on global scale.

In spite of challenges and obstacles, commercial photography is an enchanting, interesting, fulfilling and profitable profession. It offers valuable opportunities for those with passion and determination.

Opportunities in commercial photography

  • This generation has lost interest in words and content. The interest has shifted to visual images. One prefers to go through a series of telling and vivid images rather than pages and pages of written content. The increasing pace of life has led people to fast ways. A series of selected images can tell a story more appealingly than black and white words. The impact is also greater because images include colours and expressions. Resourceful commercial photographers can bank on this changing tendency.
  • It is possible to avail of customized images at cheap rates directly from photographers. There is no need to order in mass quantities for competitive prices.
  • Many photo labs and digital-printing firms are now equipped to produce a wide range of photo-centric greeting cards, books, calendars, enlargements and photo specialty items. Most photo-merchandise items look better when the images are shot by professional photographers.
  • Commercial photographers can work in collaboration with engineers, architects, and civil engineers, product designers thus widening the scope of their work and adding a competitive edge to the task. This also brings specialization into commercial photography.
  • Commercial photographers can work as consultants and provide technical support to those who need it. They can start training courses for aspirants.
  • A global market has opened up for commercial photographers to sell their art and services online.
  • Advancement in printing technology has opened new venues and portals for commercial photographers.
  • Corporate marketing departments are becoming publishers. Instead of buying advertising in editorially independent magazines, many corporations are attempting to develop magazine-quality content for their websites to help establish online exposure and credibility for their brands and promote two-way communications with customers. Opportunities may develop for photography professionals who can supply both still photographs and videos.

Artistic possibilities are endless. Nobody stops photographers from creating their own distinctive style. The more they experiment with their art, equipment and imagination, the higher they will rise in their profession. Combinations exist in terms of: creative image editing; digital, historic, and mixed-media printmaking techniques; printable materials; and new methods of displaying and selling your finished images. Ultimately, a commercial photographer is indirectly a member of a marketing team. He must build strategies to create images that will finally help to sell products in the market.

Why hire commercial photographers?

It is fun to go around clicking images on cell phone cameras and similar devices. Yet, there are reasons why hiring commercial photographers is profitable in the long run.

  • Commercial photographers know the ins and outs of the trade.
  • They have experience in handling a variety of projects for different purposes.
  • They are aware of new trends and changing expectations of society.
  • They possess expensive and appropriate equipment for specialized photo shoots.
  • They have the technical expertise necessary for indoor, outdoor photography, for head shots, personalities, objects, places etc.
  • They know the right people to collaborate with.
  • They can complete projects within time limits.
  • They can offer work at competitive rates.
  • Hiring a commercial photographer takes the stress off your mind.
  • Only a commercial photographer can give you a professional grade image that relates aptly to your product or service enabling you to promote it in the market, real or digital.
  • Average photography is generic. Professional photography will establish your brand.
  • A professional photographer knows how to engage a customer with images.
  • A professional photographer can humanize images that can speak. He can create a story to surround it, thus making it complete, comprehensive and voluble.

It is rightly said that pictures speak louder then words!!!

Reach out to us!

inder 01Inderjeet Singh is a talented commercial photographer with over 15 years of experience in handling a vast range of professional projects for advertising agencies, industries, architects, interior designers and fashion houses all over India and abroad. He is the captain and mentor, the brain behind every project at Photography is a unique combination of varied talents merged together: technical knowledge, creativity, vision, art and aesthetics. The secret of successful photography is the use of multi-talents for pleasing the viewers. The expert team at combines a range of skills, talents, visions, perspectives and adds the best advantages of latest technology and equipment to produce unique results that baffle the eyes.

If you want to make sure that your product images go viral within seconds and are shared and re-shared flitting across the globe at the speed of light, contact and see the magic of images work!!!

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food photography

Professional Food Photography

Food is something that is common to human beings, irrespective of gender, age, caste, creed or community. Before one puts a morsel of food into the mouth, it is the sight or even an image of a dish that makes the mouth water and creates in you a desire to taste the food. The colour, the presentation, the garnishing are factors that drive hunger. Hence, food photography has become a highly specialized branch of professional photography in recent times.

food photography

The skill of a professional food photographer lies in making a dish look appealing and inviting.

It should look as realistic as possible so that viewers are convinced that it is genuine. In order to get the best results in clicking dishes, a photographer has to take care regarding certain factors.

  1. Light –Food can be best shot in natural light. The best location is near a window. There should be no shadows to hamper the image.
  2. View – Avoid taking the image from the top of a dish in an attempt to cover all the details. This is a mistake committed by amateurs. A close-up from a side gives a better image. One need not insist on showing the entire dish; a selected part of it is enough.
  3. Distance – Food Photography is essentially from a close distance. Minute details are important. The black spots of roasted rotis must be visible in the image for making it look realistic.
  4. Timing – Food looks best when it is fresh and hot. For example, a steaming plate of upma with globules of fat shining on the lumps. This glow is lost if the upma is kept for a long time. Similarly, grilled items show oozing fat from within. Hence, professional food photography demands quickness and alertness.
  5. Food arrangement – This is very important. Food should not be ladled haphazardly in a bowl, dish or any other container. It must be arranged to make it look most attractive. For example, ice-cream looks great when piled slightly above the edges of the bowl. A cutlet can be placed in the centre of a plate of appropriate size, and garnished on all sides. Green salad can be arranged in a symmetrical pattern according to the shape, size and colour of the ingredients.
  6. Containers – Selection of containers is equally important. A slab of ice-cream must be placed on a plate but a scoop fits best in an ice-cream bowl. Rotis can be put in cane trays or small baskets, dal in small buckets etc. jars, plates, glassware must be well selected.
  7. Props – A dish is always placed on a table. Other objects on the table provide an appropriate background. The main dish must appear in focus at the front while other objects like a napkin holder, a glass of water etc. can be placed in the background. Placing a bottle of tomato sauce near a plate of sandwich or a bowl of chutney next to samosas is appropriate. The table should not be overcrowded with objects; it will steal the focus of the main dish.
  8. Garnishing and toppings, seasoning – Colours and looks can be added to a dish by garnishing it properly. A split cashew along with raisins stuck into a laddoo is the best example. Grated cabbage, coconut, finely chopped coriander etc are normally used for garnishing. Nuts, fruit pieces, sauces, cherries, choco-chips etc make good toppings. Chillie flakes, pepper, red chillie powder, chat masala can be sprinkled for seasoning. The finest powdered seasoning must be clearly visible in a photograph. Imagine a
  9. Special effects – Some dishes are served hot and some cold. It is difficult to portray temperature of food in an image. Bubbles on liquid indicate that it is hot. A steaming effect can be created artificially by microwaving cotton balls dipped in water and placing them behind the food item. Floating, oozing, simmering, overflowing are other kinds of special effects for food photography.
  10. Overview – No matter how you arrange the food, lighting, distance, angle, colours etc. the image you shoot must look inviting, appetizing and must tickle your taste buds. The overall effect must be attractive at the same time realistic and convincing.

Best professional food photography is the result of perfect balance between reality and art.

Every image is an important decision. Every dish needs special care and attention. You cannot use the same background for sizzling pizzas and pithla-bhakri. A food photograph must be able to convey the story behind its preparation. Background props tell the origin of food whether it is dal-bati from Rajasthan or idli from South India.  It must give extended ideas. Chopped onions placed near pithlabhakri convey the message that the dish can be relished by eating it with onions.  Table mats, table-runners, linen, fabrics also speak volumes while they serve as a background for food photographs. Props help to add lines and layers. The food photographer must decide whether to shoot a slice, a piece, a slab, a morsel or a bulk.

As with all professional photography, a professional food photographer must also carry best equipment, good cameras, films, tripod and other accessories that he might need. Quality in photography depends on equipment and cameras.

Post- shooting

The professional food photographer’s job does not end with shooting the images. The next part is equally important. After viewing the real image, it may have to be cropped, the shades have to be added, some parts deleted, some highlighted and so on. By using computer technology, a real image can be further enhanced to a great extent.

Inder Photography is the last of your searches for professional food photography. With a valuable and long experience in handling a variety of projects, Inder Photography possesses all types of equipment necessary for specialized shooting. Photo shoots for advertising and marketing purposes has been a long engagement with the firm. The team of experts will be ready before a dish is out of the oven, so that the real freshness is captured in the image. Technological experts manage the hues and shades to make the food photographs look so real and tempting that one extends a hand towards the image to pick it up and pop it into the mouth!!!

industrial photoshoot

Build your Visual Corporate Image with Industrial Photoshoot

Just as an individual identity and image is important, a corporate image is important for an organization. An image is not just what others think about you but also about how you perceive yourself. Employees identify themselves proudly with organizations with a good corporate image. In this digital age, corporate image of a company relies heavily on images and photographs. It is possible to build a positive, attractive and genuine corporate image through a series of appropriate photographs shot during a planned industrial photoshoot. A corporate image offers identity, credibility and value to an organization.

Industrial photography is carried out with a definite purpose and well-defined objectives. Hence, the images shot are not random but carefully planned and specific. Here is all that can be part of industrial photography:

  • Manufacturing plant, building, office, layout of workplace unit
  • The staff as a whole and important personnel, staff in a department
  • People at work in the workshop, office etc.
  • Location, garden, landscape that gives an idea about environment protection by the company
  • Actual products, machinery from all angles, including details
  • Products in use in the right context
  • Business meetings and corporate events including parties
  • Visits to other sister concern or business tours
  • Visits by guests

All these different types of images together help to create a corporate image of an organization. They not only give a general overview but also afford a glimpse into the environment related, employment related policies of the organization. Besides these photographic images, there are other things like logos, brand names, symbols etc. that contribute in building a corporate image. For example, the saffron colour is associated with BOB and the bank gets a special identity. While engaging in industrial photography, the photographers should take care to match other identity factors with the photographs like colours, symbols and logos.

industrial photoshoot

Industrial photoshoot uses

  • In annual reports
  • Books and magazines and newspapers
  • Display boards
  • Advertising media
  • Websites
  • Powerpoint presentations
  • Exhibitions
  • Brochures and catalogues
  • Campaigns
  • Technical manuals

Industrial photography is both outdoor and indoor. It is a diverse phenomenon.  It reflects the aesthetic as well as technical aspects of industry. How a company or an organization presents itself in society matters in its success. The image presented depends to a great extent on the quality of industrial photography. Industrial photography is a specialized field.

Industrial photography is a challenging task. Taking photographs in companies is quite different from shooting in a well-equipped studio where you can manipulate light, darkness, shades and shadows as you will. There is nothing attractive in the objects that are photographed in industrial photography; hence, the photographer has to make the picture look attractive and nice. He must possess technical knowledge essential for touching up, sizing, cropping and modifying subtle parts of the completed photograph before finalizing it!!! in Pune specializes in Industrial Photoshoot. You provide a brief introduction of what you need and the firm will give you excellent results with valuable creative inputs. We provide high-quality ready-to-use images whether they are for print or internet. The costs are reasonable. We have deep understanding of industrial factors and we go into the minute details to portray a truthful picture and attractive outlook.

professional photographer

5 Reasons to Hire a Professional Photographer

Photography has become a craze these days even more so since selfies have become possible on cell phones. No wonder! Who does not wish to make memorable moments eternal including PM Narendra Modi? There are some things that happen just once in a lifetime, like weddings, anniversaries, birthdays, meeting someone and so on. One has to satisfy oneself with selfies and cell phone photography on unplanned occasions. We are all aware of the kinds of results; sometimes, the head is not covered on the screen, sometimes, the most important person does not fit into the scene, sometimes, the light fails and faces are unrecognizable and many such flaws are likely. Once, I was seated on horseback and someone clicked my photograph. Somehow, he missed the horse entirely and people ask me what I was doing in such a strange suspended position! So at least, when occasions are planned, one must opt for a professional photographer.

On planned occasions, one feels that there are so many friends possessing good cameras or even cell phones that suit good photographic attempts. So why spend that extra amount on a professional photographer? One would rather have some extra photographs in the same budget, locking the memories of an event in detail.

Every event has a budget and one may make a compromise elsewhere but hiring a professional photographer is advisable and it certainly does not affect the budget too much.

professional photography

Why should you hire a professional photographer?

  1. The person who is responsible for clicking the photographs does not appear in the photographs. He may wish to be part of some scenes, but he misses them. If he requests somebody else to take his place temporarily, the other may be too bad at photography and a crucial moment is permanently blurred.
  2. Sometimes, one single person cannot click all the photographs; when photographers change in the course of a single event, there is no link, there is no chronology. A professional photographer captures an entire event in a systematic way, aware that the images will be chronologically arranged in the album. Such a systematic collection adds sense and meaning to the event. Sometimes, a creative photographer identifies a suitable theme related to the event and highlights it in his collection of photographs.
  3. One should not compromise quality for quantity. A host of photographs taken haphazardly during an event and having poor quality are of no use. Let there be a limited number but of good quality.
  4. A professional photographer has the necessary tools, a good camera; he can adjust the angle, distance, lighting, colours, shades and all minor details to create the best effects. He knows which event is to be shot from the top of a staircase, which requires a close shot and so on.
  5. The work of a professional photographer does not end with clicking images; photography is a skill and an art. These days, every professional photographer takes advantage of computer tools for editing the photographs. Adjusting distances, touching up faces, adding bindis, erasing unwanted lines and dark spots, changing shades of colours etc. can create magical effects and enhance the look of photographs!

Seeing a collection of good photographs is always satisfying. It awakens the right happy memories in the mind. Hence, it is wiser in the long run to hire a professional photographer. is a one-stop solution for event photographs for weddings, anniversaries, meetings, get-togethers and parties. . We make use of best cameras and equipment, advanced lighting techniques and appropriate lenses to achieve the best high definition images that are bound to tickle memories.

product photography

Product photography – Tricks of the Trade

This is a digital age and the very concept of shopping has changed radically. Shopping no longer implies walking long distances in the hot sun, carrying huge heavy bags and tiring oneself. A major bulk of shopping is done online where you browse through the available products, get the specifications, place the order online and receive the parcel at your doorstep. In conventional shopping, the attraction lay in watching actual products displayed in shop windows, enhanced by lighting and decorative pieces, alluring customers through clean and clear glass panes. Now, the secret of selling lies in how well the product images are captured and set off on small and big device screens. Hence, product photography has become vital in digital marketing and its importance will increase in the future. If you can employ some simple tricks, you can hook customers’ gazes with the images increasing the chances of boosting sales.

product photography main

Characteristics of product photography

In the first place, it must be remembered that product photography is carried out with a specific purpose and not merely as a passion. Accordingly, the aim is to portray an image of a product in such a way that it appears attractive, yet, it is gives a truthful and genuine view of the product. The reality of the product should not vary much from the photograph.

Product photography is a serious commercial activity. For a customer, an image is the only guide that gives him an idea about the product he is going to purchase. The image directly spells the revenue. Hence, an image of a product is worth dollars. It should not be misleading.

A product photograph or set of photographs must give a complete idea of the product. The photographs can be taken from several angles, from all sides and may be from the top or bottom, depending on the product.

Tricks of the trade

  • Equipment – Use the best equipment. A good camera and a tripod are minimum tools that you need. Do not compromise with enough tools and their quality when you are engaged in commercial photography.
  • Background – The background of the product is very important. A dark object is set off on a white background and a light coloured object is set off on a dark background. It may be necessary to include some other objects/ places in the background. Use the least but enough of them. For example, while displaying an image of an earring or a bracelet, it may be necessary to show an ear and a wrist respectively.
  • Lighting – Lighting is part of background. Lighting is what helps to enhance an image and improve its clarity. Adjusting the amount of light and its directions are crucial factors in product photography.
  • Context – Add suitable contexts as part of the background. Context adds value to some products. Opening a surprise gift pack in the context of a birthday party adds to the value of the product. This context can be shown in the background of the product.
  • Size – The object must be placed in such a way that the viewer gets the exact idea of its size. A finger ring is a tiny object and must not be displayed in such a way that it will appear to be as large as a necklace.
  • Distance – Not one, but a few images can be captured form different distances; some near close-ups and some from further distances. The close-ups give clear details of intricate parts and those from a distance give an idea of how they look from a distance.
  • Editing – Finally, edit the image with computer tools to improve all effects.

Inder Photography undertakes projects and assignments for advertising, exhibitions, construction, architecture, interior design and fashion designs, by offering cumulative expertise in technology and creativity. When you want a mixed media approach with clearest images, high definition clarity, blend of colours, and play of shadows, light effects and brightness you will end up with – spelling Uncompromising perfection!!!